Apple naysayers have to be reveling in the fact that the iPad’s share of voice on the Internet is falling. Some attribute it to the iPad’s feature set (lack of camera, inability to multitask, lack of Flash), but I think it’s a natural that after such a hype-fueled launch that coverage would naturally fall off. There are some interesting stats, though, on Position 2’s site.
Frankly, if I could do a product launch and generate 2,900,000 twitter mentions, 106,816 blog mentions, 87,513 forum mentions and 83,513 news mentions, I’d call it a huge success.
And of course, I still want one …
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What a brilliant idea — as my friend Clif said, you couldn’t do better for a happier or more productive product placement.
I don’t think I could say it better than Fast Company — “The people in the video and people spreading the video will forever share a memory that cements the association of happiness with Coca-Cola.”
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Who doesn’t love the Apple ads?
As a dedicated Apple user (in a very PC environment) I appreciate everything about them. Now AdFreak has kindly assembled the complete Apple ad collection, featuring John Hodgman and Justin Long. It’s a fantastic testament to creativity.
My favorite ad is the “accident” — wherein PC dies. Maybe it’s because my PC died last weekend that I appreciate it so much. Check it out:
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Don’t you love Netflix? Thanks to a new tool posted on the New York Times web site, you can see what your neighbors are renting. Seems that The Curious Case of Benjamin Button is the most rented movie in San Francisco, while Cadillac Records appeals only to folks out in San Leandro.
You can check out other cities too, including New York, Boston, Los Angeles, Miami, Atlanta and Denver. I was amazed that our friend Benjamin is the most popular rental no matter where you go, while poor old Cadillac Records bombs out everywhere as the least rented. Hmmmm….are we a nation of lemmings? I actually liked Cadillac Records a lot.
You can also zoom into particular zip codes, which is how I found out that Slumdog Millionaire is the most popular rental in my neighborhood. What does that say about where I live?
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Yay! I always find that I need help choosing which resolutions to make, then break, every New Year’s. Thankfully, Monina Velarde has helped me out by developing a simple resolution generator.
Monina, I don’t know you, but thank you.
Visit today: http://moninavelarde.com/newyears/
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Ok, it’s cool. I love the Pixies soundtrack. The design is lovely. The type is microscopic. And I can’t understand how Poliform thinks that this will help them sell furniture and storage systems — but maybe I’m just too old-school. Proof positive I’m a bore, because I just don’t get it.
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One of the hardest parts of my job these days is figuring out where magazines are headed. I run a brand that was built on traditional magazine advertising. When I say who I work for, nine times out of ten the response I receive is, “I’ve seen your magazine ads!”
My brand’s addiction to magazine advertising is powerful. There’s heavy sentiment that magazines have built the brand, and not to advertise in them is a crying shame. But then the recession hit us hard, and we were left with an important choice: Advertise in national magazines with a tiny schedule (not so measurable) or reallocate the spend into search engine marketing (measurable). We we pulled out of magazines in 2009, much to the consternation of folks in our company that felt we were hurting the brand. But the results speak for themselves. Thanks to an effective SEM program, combined with a hard working web site, leads from the web are up, and we’re going to beat our projections.
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It wasn’t surprise to me to see this morning’s press release about CMOs not being up to speed on social; I know I’m not. A couple of weeks ago I went to the CMO Club in San Francisco, and was equally as impressed by the great displays of knowledge as complete ignorance. I feel like I fall somewhere in the knowledgeable category, but there is so much to learn and leverage that it’s hard to figure out how everything fits together. Read More
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An article in the Wall Street Journal this morning says that Wikipedia’s volunteer corps is declining. Since it’s subscriber content, here’s their short video on the trend.
Is it too hard for folks to post content? Maybe. Has everything been written about? Maybe. Is there too much spam and graffiti? Maybe. Or it could just be that now that there are three million (and counting) articles on Wikipedia, it’s no longer the latest, greatest thing. Crowds can get tired. And since most of the volunteer editors on Wikipedia are 28 year old men, maybe they’re just moved on.
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I found this hard to believe when I read it on Mashable:
But I suppose it makes sense if you consider that anyone can really find out anything about anyone anywhere. Golly, I guess I won’t post those pole-dancing pictures after all.
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