Apple naysayers have to be reveling in the fact that the iPad’s share of voice on the Internet is falling. Some attribute it to the iPad’s feature set (lack of camera, inability to multitask, lack of Flash), but I think it’s a natural that after such a hype-fueled launch that coverage would naturally fall off. There are some interesting stats, though, on Position 2′s site.
Frankly, if I could do a product launch and generate 2,900,000 twitter mentions, 106,816 blog mentions, 87,513 forum mentions and 83,513 news mentions, I’d call it a huge success.
And of course, I still want one …
Popularity: 99% [?]
One of the hardest parts of my job these days is figuring out where magazines are headed. I run a brand that was built on traditional magazine advertising. When I say who I work for, nine times out of ten the response I receive is, “I’ve seen your magazine ads!”
My brand’s addiction to magazine advertising is powerful. There’s heavy sentiment that magazines have built the brand, and not to advertise in them is a crying shame. But then the recession hit us hard, and we were left with an important choice: Advertise in national magazines with a tiny schedule (not so measurable) or reallocate the spend into search engine marketing (measurable). We we pulled out of magazines in 2009, much to the consternation of folks in our company that felt we were hurting the brand. But the results speak for themselves. Thanks to an effective SEM program, combined with a hard working web site, leads from the web are up, and we’re going to beat our projections.
Popularity: 43% [?]
