Genesis Systems
What if you could restore your computer to its pristine, day-one state — with everything you care about — after it crashes? That’s the utterly compelling idea behind Genesis Systems, a start-up based in Petaluma. When I first heard about the product, it seemed too good to be true.
Then I saw the demo. And it worked! I was truly amazed. But there was one little problem. The company needed a brand to go along with its brilliant new box. In a great big hurry.
We began in December, 2010, and launched a new site by January 15, 2011. Along the way, we developed a comprehensive identity, with business papers, presentation template, training materials, and even a product demo video. And a custom order processing system launched in February, fully integrated with Sugar CRM.
Take a look at the new site and the product demo video. Genesis Systems is on the map — and I’m looking forward to see what happens next.
Genesis’ product demo
Results
- Developed comprehensive brand, including new logo, business papers, presentation template and style guidelines in less than six weeks
- Implemented organic search strategy in concert with iSearch Media
- Designed and developed web site within six weeks
- Produced video product demonstration with professional talent
- Redesigned product GUI to match new identity
- Developed back-end order processing system with credit card processed
- Enabled Sugar CRM and linked it to the order processing system
